“Ben & Jerry’s has made several fortunes on limited availability ice creams,” wrote Mr. Ryan Mathews, CEO of Black Monk Consulting, pointed out that in the consumer packaged goods (CPG) arena there is some precedent for offbeat ice-cream success. Speedway and Mountain Dew, Sam’s Club and M&Ms, Starbucks and Target, and Kroger and Oreo have all recently partnered on limited-edition products. The trend may already be picking up speed in grocery. Grocers would be smart to identify compelling products and campaigns to drive frequency, traffic and margin.” “When they do have these types of specials, they don’t do a great job promoting them. To purchase this Magnum ice cream pint, check out the store locator in the links below.“Outside of predictable seasonal item promotions, grocers have not done a great job developing or partnering to offer LTOs,” wrote Patricia Vekich Waldron, CEO of Vision First. Each ice cream spoonful is filled with swirls of rich chocolate ganache, silky white chocolate and scrumptious red velvet cake crumbs that make for a unique and luxurious combination of flavors and textures. A new addition to Magnum ice cream flavors, this ice cream tub is made with cream cheese ice cream that reminds you of rich and creamy cake icing. Once you crack through the decadent white chocolate shell, you’ll dig into a creamy and cakey dessert that might just taste better than any slice of cake you’ve ever had. And what more could any red velvet cake lover ask for? It’s like we turned a decadent red velvet cake into a tub of ice cream. Inspired by a red velvet cake and rich cream cheese icing, and made with Belgian chocolate, this ice cream tub is the latest creation from Magnum ice cream, the chocolatiers of the ice cream aisle.

New Magnum ice cream Double Red Velvet Pint combines smooth cream cheese ice cream with creamy chocolate ganache sauce, white chocolate and rich red velvet cake crumbs, all enveloped in a cracking white chocolate shell. Now you can have your cake and your ice cream, too.

Where can i buy red button ice cream